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Bentonite clay is clay formed from the ash of volcanoes. Bentonite clay produces an electrical negative charge when it contacts water. This negative charge attracts positively-charged toxins and the clay bonds to them. When it comes in contact with a toxin, heavy metal, chemical, or other impurity, the clay will gobble up the toxin and release its minerals for the body to use. Like a magnetic sponge, it holds onto impurities and carries them out of the body for elimination. In addition, Bentonite clay also pulls hydrogen from cells, allowing room for oxygen. This helps with circulation, and overall skin tone and health. Bentonite clay is loaded with silica, a trace mineral that strengthens connective tissue and in addition, it makes your skin super soft.